Consider this: You’re in Kolkata and you come to know about Durga Puja only on night before it starts. Or, you’re in Mumbai unaware of Ganesh Chaturthi till you actually see someone shouting – Ganapati Bappa, Mourya. I consider it a cardinal sin.
I was close to commiting one.
SXSW (South by South West) is supposedly a kick-ass annual Music and Film festival in Austin. Too bad I came to know about it only a couple of days back and even then didn’t appreciate the enormity of the event – supposedly 4 million people from around the globe come here for a week. Though this figure is very small compared to what happens at Kumbh Melas , or even Durga Puja, Rath Yatra or Ganesh Chaturthi; it is a huge number for a small US city like Austin. My cab driver told me today the number today – I haven’t verified it at any website though. He was very excited when he declared – ‘You’ll hardly get any cab the next week. Everyone moves to downtown during South by South west. There is just too much money to be made driving a cab at that time.‘
I started surfing about it this evening and realized its importance only after that . You can look for sxsw tweets here. With so many things to plan for, I’m having a hard time finding out what to miss. The only glitch – it starts on Friday the 13th.